Bare Knuckle Boxing: Loren Mack joins executive team, targets Cameroon expansion.

Loren Mack’s appointment was confirmed by the BKB today via an official statement. BKB said Mack’s arrival further strengthens the organisation's executive leadership team as it continues its rapid global expansion.

As Chief Marketing Officer and Executive Vice President of Strategy, Mack will oversee BKB's global brand strategy, audience and content growth, broadcast and streaming marketing, live event demand generation, and the marketing strategy supporting the organization's sponsorship and partnership portfolio.

As a member of the senior leadership team, he will also help shape BKB's enterprise and corporate strategy while playing a key role in driving the organization's long-term growth and value.

Proven track record

Mack brings more than two decades of executive leadership experience helping build some of the world's leading combat sports brands.

Most recently, as Senior Vice President of Corporate Communications for the Professional Fighters League, PFL, he played an integral role in the organization's international expansion, providing strategic leadership across marketing, brand development, investor relations, commercial partnerships, media rights, and business strategy.

Prior to the PFL, Mack held executive leadership positions with ONE Championship and began his career with the UFC during one of the company's most transformative periods.

Throughout his career, he has led global initiatives spanning marketing, media, athlete development, sponsorship activation, business development, and international expansion across North America, Asia, Europe, the Middle East, Africa, and Latin America, helping grow global sports properties, expand media distribution, strengthen commercial partnerships, and support hundreds of millions of dollars in investment capital.

“BKB has achieved extraordinary growth over the past several years, and we're assembling an executive team capable of taking the organization to the next level. Loren brings a rare combination of strategic vision, marketing expertise, commercial leadership, and deep industry relationships developed over more than two decades in sports,” said David Tetreault, Chief Executive Officer of BKB.

“His experience building global brands and driving business growth will be invaluable as we continue expanding our audience, strengthening our partnerships, and bringing BKB to millions of fans around the world,” Tetreault added.

Mack said he is excited to join the BKB and is poised to contribute to the success of the organisation.

“I've been fortunate to be part of some incredible organizations throughout my career, but I truly believe this represents the biggest opportunity in combat sports today,” said Mack.

Mack went further to add that: “BKB has incredible momentum and has established itself as the largest and most-watched bare-knuckle boxing organization in the world. I'm excited to help elevate the brand, expand its global footprint, create new business opportunities, and introduce BKB to millions of new fans around the world”.

Founded in 2015 by visionary entrepreneur Mike Vazquez and former professional fighter Dhafir "Dada 5000" Harris, BKB has transformed bare-knuckle boxing into a fully regulated, globally broadcast sports property and established itself as the world's largest bare-knuckle boxing organization.

Mack's appointment marks the latest addition to the accomplished executive leadership team assembled by Vazquez as BKB enters its next phase of global growth.

Eyes Cameroon expansion

Speaking specifically on the case of Cameroon, Mack explained that the Central African nation is set to play a key role in the BKB’s global expansion plans.

He, however, insisted that stated that global expansion isn't just about reaching new markets but maintained that it's about creating meaningful opportunities.

“Cameroon is a great example of the incredible talent emerging from Africa, producing elite fighters and world champions who have competed at the highest levels of combat sports. We believe there's a deep pool of fighters ready for the global stage, and BKB is committed to discovering new stars, building our roster, and expanding our presence in Cameroon and throughout the continent,” Mack revealed.  

About Bare Knuckle Boxing

Bare Knuckle Boxing is a global combat sports property staging premium live events across the United States, the United Kingdom, and internationally.

Built on raw, authentic competition, BKB delivers world championship bare knuckle boxing to fans through a growing slate of live events and broadcast partnerships, including distribution via VICE TV, talkSPORT, and Telemundo.